Binvest and Nestlé have formed a partnership for the sale of NESCAFÉ products on the BiH market for the hospitality channel. The collaboration encompasses distribution and sales development across two key segments: espresso coffee beans intended for hospitality establishments and instant cappuccino, the leading product in its category.
With this partnership, Nestlé further strengthens its position in the out-of-home consumption segment, expanding its range of premium products tailored to the needs of modern gastronomy. On the other hand, Binvest continues to strategically develop its business by expanding its portfolio and solidifying its position as a reliable distributor in the market.
The collaboration between the two companies is based on a shared vision of providing premium quality and innovative solutions to hospitality providers, with a focus on a consistent experience for end consumers. The combination of Nestlé’s global expertise and brand strength with Binvest’s local market knowledge and distribution network represents a strong platform for further growth in the hospitality channel.
As part of the partnership, special emphasis is placed on developing a premium offering of espresso coffee beans, as well as further strengthening the instant cappuccino category, which has seen continuous growth and high recognition among consumers.
Nestlé’s portfolio for hospitality establishments has been enriched with innovations, including the new NESCAFÉ Cappuccino Tiramisu, featuring the recognizable notes of the popular Italian dessert in the form of a hot beverage, as well as a KitKat beverage inspired by one of the world’s most famous sweet brands. These products follow the trends of consumers who increasingly seek interesting and different flavours, but also added value in the everyday offering of hospitality establishments.
This partnership is an important step forward for both companies, with the goal of creating additional value for business partners and end users, alongside continuous investment in quality, innovation, and market development.
