Jupi

JUPI’s journey began in 1953 and was named after the country in which it was born – a Yugoslav drink!

The JUPI bottle with its retro design pays homage to the past, when simplicity and joy were valued above all else. JUPI returns to the market; but this is not just a return to the past – it is a creative overlapping of two time periods, creating a bridge between nostalgia and modernity.

Where were you when you were drinking JUPI?

Commercials for JUPI ran in prime time on the only channel between cartoons at 19:10 and news at 19:30. Not a single birthday celebration, excursion or party could be complete without JUPI! The sound of the bottle opening and the smell of orange always had its fans. A new generation has just welcomed the return of the favourite drink of the JUPI generation.

The whole nation, a JUPI generation!

JUPI is back. Both retro and modern.

Release the bubbles and dive into nostalgia. Enjoy the refreshing feeling of happiness, just as 70 years ago. From the older generation to the new – a unique JUPI feeling that never fades!

So YOU, so JUPI!